![]() The most popular diets also included two variations of the ketogenic diet a low-carb diet and carb-cycling. ![]() The ketogenic diet’s popularity has been in a slowdown mainly due to the Covid pandemic spike. The International Food Information Council 2021 keto statistics found that about 5% of American adults (12.9 million (4)) follow the ketogenic diet each year. 12.9 million Americans follow the keto diet each year. Interestingly enough, the main motivators in 2020 (2) and 2019 (3) were more concentrated, while in 2021, participants have more reasons for following a diet than simply weight loss.Īlso, using diets or eating patterns for managing a health condition is on the rise. The table above contains a combination of answers where study participants were guided to select all that apply to their specific situation. Long-term health/prevent future health conditionsĬonversation with a friend, family member, or coworker (1)Ħ1% of people ages 65+ follow a diet to protect their long-term health and prevent future health conditions. Interestingly enough, the top reason (38%) for following a diet is to lose weight, but the answer has been on a downward trend (47% in 2020 and 51% in 2019).Īccording to the dieting study, women are more likely to start a diet to protect their long-term health and improve their physical appearance. The research found that younger customers, those with a college degree, women, and parents are more likely to follow a diet. 4 in 10 Americans follow a diet or specific eating pattern.Īccording to the International Food Information Council 2021 diet industry statistics, 39% of Americans (4 in 10) follow a diet or specific eating pattern.
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